A strong digital presence, particularly on social media, is essential for letting agents looking to grow their business and win new landlords. In today’s world, 87% of buying decisions start with online research and 67% of consumers make decisions based on social media posts, therefore not utilising free social media platforms could mean missing out on reaching untouched landlords.
Yet, knowing where to begin on social media can be challenging. With countless ways to create and promote content, it’s crucial for letting agents to focus on what matters most to new and existing landlords.
By using content, whether that’s through pre-recorded property videos, photos or understanding of legislation, agents can use social media regularly to ensure their agency is at the front of a landlord's mind when they need their service.
This guide is a starting point; offering letting agents insights into the types of content that work best across all social media platforms, ensuring they maximise their online presence.
To find out more about how to win landlords through social media, sign up for Goodlord’s FREE CPD-accredited course, where experts will take you through how to navigate and excel online. From understanding key social media platforms to learning what SEO stands for, this course will help you turn your “likes” into lets.