Overall, December rents were down by nearly 2% month-on-month, meaning rents last month were a huge 19% lower than the averages recorded in July 2024.
However, rents for December are still up by over 3% year-on-year, highlighting an ongoing rise in prices albeit a significant reduction in the pace of these increases compared to earlier in 2024. With December traditionally one of the quietest months for new tenancies, there was no month-on-month change in void periods.
The biggest year-on-year change was recorded in the South East, which ended the year with rents up by 5.7% compared to December 2023. The smallest change was seen in the North East, with rents up by just over 2% year-on-year.
December’s figure of 3.3% marks the smallest year-on-year rise recorded for rent in 2024. In contrast, rents in August were tracking 10% higher year-on-year compared to August 2023.
Across 2024, the annual high for rents was recorded in July, when average prices rose to £1,470 per property, per month. That means December 2024 rental averages were a huge 19% lower than July 2024 rents.
The lowest rents in 2024 were recorded in January, when prices were £1,154 on average.
This contrasts to the figures recorded in July 2024, the month which took the prize for the highest rental costs of the year. During July, voids stood at just 11 days - reflecting the intensity of demand during this peak period for lettings.
The biggest reduction in voids during December was recorded in the West Midlands, where averages shortened from 24 days in November to 18 days in December. The North East also saw voids shorten (down from 23 days to 22) and there was no change on Greater London (18 days). Voids lengthened in the East Midlands, North West, South East and South West.
“After the fireworks of the summer, the rental market ended the year in a far more subdued fashion. We’ve now seen five months of decreasing prices and year-on-year rental averages are currently tracking far lower than figures seen during 2024 as a whole, although this should be viewed in the context of the record breaking highs set during July and August.
“I also believe this could be the calm before the storm and that rents will see another major spike in 2025. With the introduction of the Renters’ Rights Bill, bidding wars will be outlawed, meaning asking prices are likely to be set that bit higher. Likewise, the new compliance requirements landlords must meet will also drive up costs, some of which could be passed on to tenants. And as we’ve seen throughout recent years, demand continues to outstrip supply across the rental market. So whilst 2024 was a huge year for lettings, 2025 has the potential to bring even more upheaval and change.”