“There are a lot of challenges. Lots of agents do things in different ways,” says Marcus Arundell, Managing Director. “We're trying to adapt to competitive forces like online-based agents and other disruptors who are trying to change their approach.”
“In terms of technology, we're in a game-changing environment at the moment and that's huge because I think that, for too long, we've been guilty of doing things old hat, but we're now doing lots to ensure that we're moving across to the digital environment.”
Practising what they preach, the family-owned full service lettings and management agency joined Goodlord in 2017. “Part of us moving to a digital environment is the use of the Goodlord platform, which is pushing us forward to deliver a better service to both landlords and tenants.”
Arundell thinks that this is a trend that all agents will have to follow just to keep up. “In terms of moving with the times and engaging with tech I think as an agent you need to be looking at yourself, your systems and your client base to build some tech into that to help - I can't see how you're going to move forward, to reach that top line value to compete with the best and brightest in your local market, if you don’t.”