Resi founder Alex Depledge MBE joins Goodlord as Non-Executive Director

17 December 2025

Goodlord, the UK’s leading lettings technology platform, has appointed serial entrepreneur Alex Depledge MBE, to its board as a Non-Executive Director.

We're delighted to announce the appointment of serial entrepreneur, Alex Depledge MBE, to our board as a Non-Executive Director. 

A serial entrepreneur, Alex is currently the CEO and founder of Resi, the largest residential architect in the UK. After founding the business in 2016, she and her team have gone on to deliver over 10,000 projects nationwide. Prior to launching Resi, Alex founded and exited the cleaning platform Hassle.com.  

She also currently serves as the Entrepreneurship Advisor to the Chancellor of the Exchequer and sits as an NED on the board of FTSE-100 member Persimmon PLC. 

Alex comments:

“I’m genuinely excited to be joining Goodlord at such a pivotal moment for the lettings industry. I’ve admired the business — and William’s leadership — for many years, so the chance to support a team with this much ambition and momentum was impossible to resist. Goodlord is a company with both heart and scale, which is a rare combination in tech, and I’m looking forward to helping the team expand their impact even further in the years ahead.”

William Reeve, CEO of Goodlord, added:

“Ambitious companies value board members with entrepreneurial zeal, inquisitive minds and relevant experience; Alex epitomises all of these, and then some. We could not be more pleased to welcome her to the Goodlord Group as we cement our position as the UK’s leading technology provider to the Private Rented Sector. Alex’s experience founding and scaling businesses, as well as working closely with UK policy-makers, will bring huge value as we move into another exciting year for the company.”

As an NED for Goodlord, Alex will work with the wider board to provide support, advice, and an independent perspective to the executive team in the areas of innovation, governance, and commercial growth. 

The news of Alex’s appointment follows a year of rapid growth for Goodlord, during which we've hit profitability, launched a raft of new products to help the sector navigate the Renters’ Rights Act, and secured a range of high-profile partnerships including becoming the exclusive referencing partner of the NRLA and rolling out our technology to all 300 branches of the Leaders Romans Group (LRG).

 

Further reading