Our careers blog highlights the expertise and experiences of Goodlord's different team members.
Matt Jeffries says watching other Referencing Executives progress in their careers - both within the Referencing team and in the wider business - is the real highlight of his role.
Andrea Warmington, Senior Content Strategist, is the brains behind Goodlord's evolving content strategy, which grew from a simple blog to a full multimedia content hub with webinars, e-books, reports, downloadable resources, news updates, and much more. Here's how she did it.
There aren't many businesses that would let you interview for a new role dressed as Ali G. But, with Goodlord's yearly Halloween party and his interview for Referencing Team Lead scheduled for the same day, that's exactly what Matt Jeffries did. And not only did he get the role - stepping up into a senior position in the team after only a year as a Referencing Executive with Goodlord - he won the competition for best costume, too.
It started with a blog. That blog, which was updated once a week, along with a single white paper, was the extent of Goodlord's content marketing programme when I joined the business in 2018. But as Goodlord has scaled, so too has its content strategy. Now, the blog is just one element of our industry leading content marketing programme, which has grown to encompass regular white papers, data indexes, industry-wide surveys and reports, on-demand webinars, and even a podcast. We've also doubled both our mailing list and traffic every year along the way and, ultimately, helped to build awareness of Goodlord as a brand and cemented it as a thought leader. But it didn't happen overnight. Content, as everyone knows, is a long game.
