Goodlord doubles down on eliminating fraud from referencing

9 September 2024

Goodlord has taken further steps to ensure letting agents can rapidly turn around referencing requests whilst reducing fraud.

Goodlord, the UK's leading rent tech platform, has taken further steps to ensure landlords and letting agents can rapidly turn around referencing requests whilst reducing fraud. Today, the platform is announcing a first-to-market integration with Konfir, a platform which  speeds-up vital access to verified tenant information. Konfir is the only employment and income verification platform certified by the UK Government.

This partnership with Konfir will enable users of the Goodlord PRO referencing tool - which first launched earlier this year - to bypass traditional, document-reliant referencing methods prone to delays and which are vulnerable to fraud. This is replaced with the ability to source data directly from HMRC, payroll providers, and through Open Banking. 

Through this partnership, Goodlord is continuing to enhance its ability to ensure tenant financial information is authenticated directly from trusted data sources, setting a new standard for reliability and efficiency in the rental sector.

Not only does this process minimise opportunities for fraudulent behaviour, but it also speeds up checks. Goodlord PRO customers are currently seeing references processed in 24 hours, on average, with 30% processed instantly

Nishma Parekh, Head of Referencing at Goodlord, comments:

"Our collaboration with Konfir has advanced what we are able to offer with PRO; enabling us to double down on our ability to bypass traditional, document-dependent methods in favour of direct, secure verifications from trusted sources like HMRC and payroll providers. We are now able to run even more efficient and robust verification processes that align with our mission to streamline the tenant referencing process and enhance user satisfaction across the board."

Chris Milligan, CEO of Konfir, comments:

 "Partnering with Goodlord to power their PRO service highlights our dedication to being a trusted partner in verifying income. By providing instant and accurate verification, we help safeguard landlords and letting agents against the risks of fraud and ensure a smooth and efficient tenant vetting process."

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