The Agent Blog - Goodlord

Feb 22, 2021

Marketing

Business

Peter Knight

How to build an agency brand that resonates with your target market

An effective brand begins with understanding your target audience, says Peter Knight, founder of the Property Academy, in this extract from "How to win more landlords in a challenging environment".

May 7, 2020

Covid-19

Business

Peter Knight

Curving towards acceptance: Peter Knight on timing your future plans right

The shock that letting agencies have experienced due to the pandemic can be likened to the Kübler-Ross stages of grief - an analogy that can help your agency understand how to better adapt for the future.

Oct 7, 2019

Business

Peter Knight

Letting agents

The three things your agency should be doing if you want to be the best in the country

Letting agencies who want to be the best need to have the systems in place to excel at the basics, says Property Academy and EA Masters founder Peter Knight.