Integrate Goodlord with Alto CRM to save time, reduce admin, stay compliant, and streamline lettings for landlords and tenants.
Over the last two decades, PropTech (literally property technology) has changed the face of the Private Rented Sector (PRS). Customer Relationship Management (CRM) tools have been at the forefront of those innovations.
CRMs provide letting agencies with an essential range of functionalities, enabling them to manage letting workflows, marketing, and client communications in a centralised programme.
At Goodlord, we recognise the incredible value that the right CRM can add to an agency. While our platform operates perfectly well as a standalone product, we’ve partnered with CRM platforms that we believe can add real value to customers like you by reducing admin burden, consolidating the key pieces of info you need in one place, and enhancing the customer experience of your landlords and tenants.
This blog focuses on one of those key CRM partners: Alto.
Why CRM integration matters in property management
Letting agents today are under increasing pressure to move faster, stay compliant with changing legislation, and deliver a seamless service across the entire tenancy process. In Goodlord’s State of the Lettings Industry report, 44% of agents said reducing administration time was a top priority. 55% also wanted to improve their compliance. These are issues that can be solved with Goodlord and our CRM partners.
The 4 top benefits of CRM integration for letting agents
- Centralised and protected data – Having to re-enter data multiple times across multiple platforms is not only a heavy administrative burden, but it can also lead to costly human error. An integrated system creates a single point of truth that resists duplication and protects against mistakes.
- Time-saving automation – Manual tasks are replaced with automated workflows, from pre-tenancy checks to document generation, referencing, and e-signatures.
- Improved compliance and reduced risk – Time-stamped audit trails, compliance prompts, and automatic document syncing ensure every legislative step is followed to the letter.
- Error reduction and pinpoint accuracy – Agents populate data once, and this data is then disseminated across every system on the platform.
The power of an integrated ecosystem
As the old saying goes, “If it ain’t broke, don’t fix.” While this might have applied when the quickest way to clear your stack of tenancy applications was a rubber stamp, three litres of coffee, and a dream, it can’t be true today.
Integrating Goodlord with CRMs like Alto eliminates the friction of jumping between platforms.
“Supplier costs don’t just add up, they multiply. Managing a mix of different point solutions — one for tenancy progression, another for referencing, and a third for rent collection — means you’re paying multiples of what a single, unified platform would cost. Consolidating to an all-in-one solution is a simpler, more efficient way to manage your needs and costs.” - Tom Goodman, Managing Director at Goodlord
Benefits include:
- End-to-end visibility
- Reference checks, contracts, compliance, and payments in one place
- A scalable solution
- A complete tenancy lifecycle
Alto - Save 70% of tenancy progression time
Overview
Alto is the UK’s leading agent CRM, trusted by 6,000+ agencies for its ease of use, powerful automation tools, and end-to-end lettings functionality.
Rated 5* with hundreds of reviews across platforms like allAgents, Alto is trusted by ambitious independents and some of the country’s largest multi-branch networks.
Built for performance, Alto combines powerful automation, intuitive design, and end-to-end functionality to help agencies run every part of their business, from property management and renewals to client communications and reporting, all in one place.
When integrated with Goodlord, Alto connects the dots across the entire lettings workflow, bringing everything agents need to manage tenancies, landlords, and compliance into a single, streamlined platform.
Key features
- Unified sales and lettings platform – Manage your entire agency from one system.
- AI-powered automation – Let Alto handle repetitive admin, trigger smart follow-ups, and surface opportunities before you miss them.
- Alto Prospecting – Identify new instructions, track leads, and win more business with in-built prospecting tools and local market insights.
- Automated communication and tasks – Reduce admin time and ensure nothing slips through the cracks. Agents typically save 40 hours per user per month with Alto.
- Built-in compliance tools – Collect required documentation automatically and stay on top of safety checks.
- Customisable dashboards and reporting – Get real-time visibility of performance, from individual branches to business-wide results.
- Open integrations – Keep your favourite tools and portals connected in one seamless workflow.
Integration with Goodlord
The Alto x Goodlord integration simplifies pre-tenancy administration by creating a unified data flow between the two platforms. This means that details such as tenant, landlord, and property information can move between Alto and Goodlord in a single click. Once the data is collected, Goodlord takes over and completes referencing, contract creation, e-signing, compliance checks, and payments in-platform. Alto then receives this information back in real time.
What this means for agents:
- No re-entering data
- Faster tenancy progression
- Fully synced systems
- Reduced risk of human error
- A smoother journey for tenants and landlords
What value does this integration offer you?
Agencies report saving up to 70% of the time typically spent on tenancy progression, allowing teams to focus on winning new instructions and delivering outstanding client service. Compliance is built into the workflow, with automatic prompts and document generation ensuring every legislative requirement is met, so agents can move quickly while staying fully protected.
One agent, recommending Alto, said:
“We’ve gone from taking hours to do a listing to only taking minutes. We’re saving hours across every member of staff in every department across the week.”
Conclusion
The lettings landscape is evolving faster than ever, and agencies that embrace integrated technology are the ones best positioned to thrive. By connecting a market-leading CRM like Alto with Goodlord’s end-to-end tenancy platform, letting agents can eliminate manual duplication, reduce risk, speed up workflows, and deliver a far superior experience for both landlords and tenants.
With compliance built in, data flowing seamlessly between systems, and automation handling repetitive work, your team can focus on what really drives growth: winning new instructions, nurturing relationships, and providing exceptional service.
Agencies that adopt unified, future-ready technology today will lead the PRS tomorrow.
This article is intended as a guide only and does not constitute legal advice. Visit gov.uk for more information.
