In today’s market, social media is essential for letting agents to grow their brand and their business. Discover the platforms to win landlords and connect with tenants.
Social media is a powerful tool for letting agents, helping them stand out against others in the market. As the competition for landlords and quality tenants intensifies, agents should consider new tools, like social media, to connect with new communities and grow their businesses.
However, with so many platforms available, knowing where to focus your efforts can be challenging. Should you concentrate on building your brand, attracting tenants, or securing more landlords?
The key is to align your goals and what they want to achieve with the right platforms. Do they want to develop their personal brand and network with others in the industry? Appeal to new tenants and promote properties? Or just win more landlords.
Below, we explore which social media channels can best help letting agents grow their business:
Facebook allows letting agents to connect with their local community. With the largest user base in the 25-34 age group, followed by the 35-44 age bracket, agents can target a broad demographic. Facebook groups are particularly valuable for reaching potential opportunities within specific areas, offering agents a direct line to local communities.
Letting agents should also feel confident to share what they have achieved for communities. Whether that’s sponsoring a local football team or event, or volunteering in the local community, using this work will help show their care and understanding of the area they work in.
Start by optimising your profile to ensure potential clients see the most important information right away.
Not sure where to start? Download our info sheet to get your Facebook profile ready
If your target audience includes tenants or younger landlords, Instagram is ideal. With its largest user demographic being 18-34 years old, Instagram is perfect for showcasing your agency and services through images and video.
Agents can boost their visibility by sharing a mix of agency, industry and community-focused posts to show a well-rounded presence online.
Consistent posting helps agents become recognisable within the industry and boosts the algorithm on the platform to appear on users’ feeds who dont already follow them to become a trusted figure in the community for landlords and tenants.
LinkedIn is more than a job-hunting platform; it's a key B2B network that helps letting agents build their professional reputations. With over 42.9 million users in the UK, agents can position themselves as industry thought leaders by sharing insights and engaging with landlords and investors.
LinkedIn encourages professional, unique insights that could be useful to others, whether that’s the upcoming Renters’ Rights Bill or insights they have found during their time as a letting agent.
Download our LinkedIn guide to post and make the most of the platform
YouTube
YouTube ranks as the second most popular social media platform, and video content is a powerful marketing tool.
Videos don’t need to be long or complicated - you could use your smartphone to record a regular update about your town’s local property market - and they can be shared across other social media channels, such as Facebook and LinkedIn
Letting agents don’t need to schedule content onto the platform, they can bulk upload any videos they have and repurpose that content on a letting agency’s website or social media.
TikTok
TikTok is the fastest-growing platform, with 16.8 million UK users by 2024. It's evolving beyond dances, becoming a search engine for users seeking practical tips.
Letting agents can use TikTok to provide helpful insights and property tips, boosting their recognition and trust within the community. By posting regular content, agents can build relationships and stay top of mind for potential landlords and tenants.
Not sure how to post on the platform? You can download our info sheet as a guide
