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Provide a service that online-only agencies cannot
Mohammed Wasity, director of Canary Properties in Central London, argues that to ensure the longevity of the High Street agent, it is vital to provide a service online agents cannot. Mohammed has identified the areas to provide value to his customers where online agencies can’t in order to combat the effect they’ve had on his business. Offering quality services and ensuring customer satisfaction means new and old customers are willing to pay the often higher fees quoted by High Street agencies:
“They can reduce their prices, purely because they do not have as may costs as us. We cannot compete with prices like these ... People that have let their property from us, we want them to give us another property. People who have rented through us, we want to them to keep renting through us. By offering a quality and trusted experience, that’s what differentiates us from the online agencies.”
Websites, social media and digital platforms can help letting agents to compete with online agencies, by providing the 24/7 service that customers expect. “It’s important we maintain very good contact with our clients and give them the option to engage with us 24/7,” says Jamie Evans of Billingham Taylor. “Social media platforms and technology allow them to do so.”
Get involved in the community
Simon Buckingham from Wallers Estates Agents believes being actively involved in the local community is a way to set online and high street agencies apart. “We get involved in the community quite a lot, sponsoring local sports teams, local schools and fairs, and we feel that that differentiates us from other corporate agencies. We feel that this benefits us because we are localised to our community and we know our local area very well and get involved with the people that count, who are the people next door to us and down the road from us.”
Oh Goodlord Limited is an Appointed Representative of Goodlord Protect Limited for general insurance products and credit broking. Goodlord Protect Limited is directly authorised by the Financial Conduct Authority, registration number 836727. You can check this information on the Financial Services Register by visiting www.fca.org.uk/register or by telephoning 0800 111 6768 (Freephone) or 0300 500 8082 from the UK. The FCA is the independent watchdog that regulates financial services.