Christopher Watkin: 3 ways to win more instructions from landlords when stock is low
Provide landlords with valuable information on the property market to gain their trust and you'll reap the rewards over time, says Christopher Watkin.
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Provide landlords with valuable information on the property market to gain their trust and you'll reap the rewards over time, says Christopher Watkin.
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Christopher Watkin shares why letting agents should use newsletters, blogs, videos, and social media to win more landlords by providing information about their local property market.
This agent made the decision to set up a new lettings agency, Cloverhill Properties, bringing together her in-depth knowledge around relationship building and implementing digital solutions to create an efficient business with unique selling points from the get-go.
Agents who clearly communicate their expertise to landlords and help keep them up to date on what they need to know will find managing relationships between parties, and therefore retaining customers, much easier, as estate and lettings agency Wills & Smerdon has learned.
Estate and letting agents can share relevant information and legislation updates with their landlords, while boosting brand awareness and creating recognition for the agency's expertise - all through the power of video, as this agency discovered.
This agency took an understanding and flexible approach to tenants struggling to pay rent during the pandemic - and has since been rewarded with a nil eviction rate and strong demand.