Data is key for agencies that want to maximise their returns
Gathering insights in order to provide an integrated customer journey is something every business should start thinking about - no matter what industry they're operating in.
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Gathering insights in order to provide an integrated customer journey is something every business should start thinking about - no matter what industry they're operating in.
Tenants are making more enquiries online, outside of standard office hours, and agencies need to be able to respond and qualify them faster, says the founder of a virtual assistant for agents.
Progressive High Street agencies are beginning to adopt some of the approaches taken by online agencies - from 24/7 availability to savvy marketing - to get an edge on their virtual competition.
Open banking will give referencing providers near-instant access to more detailed information on tenants’ financial position than ever before and make paying by bank transfer as easy as paying by credit card.
"It’s very much an ‘I want it now’ environment and agents have to keep up with that," says the director of a housing association in London that's implementing self-serve services for its tenants.
Letting agents will need to ensure the purchasing process as simple and convenient as possible when selling optional products and services to tenants.
What role will PropTech play for letting agents in 2019? We predict it could help with everything from referencing to compliance... and perhaps even see viewings go virtual.
There's been a lot of debate over whether the business model of the online agency can actually work. We analyse why online agencies are betting on growing very big, very quickly, and how this could impact traditional High Street agents.
Technology can transform the lettings experience for both tenants and landlords - while reducing the amount of manual administration for agents.