27 July 2018

    Three ways to make the most of the summer spike in lettings

    Lettings demand is always higher in the summer, and this period is crucial to an agencies success. Here's three ways to make the most of the increased demand during the summer months.

    13 June 2018

    Close more deals with fewer viewings with free call structure template

    Have you ever wondered how to close more deals without needing to hire more salespeople? Increase your agents' conversion rate while reducing their viewings, with help from our free call structure template.

    31 May 2018

    How to get your agency's branding right and stand out from the competition

    It’s important that letting agencies give their brand the attention it deserves - from logos to font choice - because it's vital to how you're perceived by landlords and tenants alike.

    3 April 2018

    Six ways to motivate and retain your lettings negotiators

    It’s widely acknowledged that the estate agency sector has a challenge with staff turnover, especially when it comes to negotiators. Here are six ways your agency can motivate and retain its best negotiators.

    6 March 2018

    Five ways letting agents can harness the power of social media

    Social media is now pivotal to building a recognisable agency brand, as well as being an effective (and cheap!) tool for targeting  landlords and tenants at truly micro level.

    20 February 2018

    Four ways letting agents can beat their local competition for landlords

    With one in five high street estate agencies at risk of going out of business, it is now vital to establish yourself as the leading agency in your local area. Here are five ways to pull ahead of your competition.

    Three ways to make the most of the summer spike in lettings

    Posted by The Goodlord team on 27 July 2018

    As the UK summer heats up, so does a letting agent’s diary, and during the summer months this three month spike in lettings can make or break the profitability for some agencies. With a slowing sales market and this busy period acting as a springboard, many agents around the UK have turned their attentions to the lettings business and taking advantage of the increasing number of renters in the market.

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    Topics: Business

    Close more deals with fewer viewings with free call structure template

    Posted by Ross Nicholls on 13 June 2018

    Have you ever wondered how to close more deals without needing to hire more salespeople? Or are you hesitant when it comes to investing in expensive technology that could streamline your processes and provide your staff with more time to prospect landlords? There are ways you can improve without needing to spend money, and this starts by coaching your sales team.

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    Topics: Business

    How to get your agency's branding right and stand out from the competition

    Posted by Tom Mitchell on 31 May 2018

    Outside of a company’s marketing department, it can be easy to underestimate or even ignore the importance of brand. After all, if you have a logo everyone will know who you are - right? But brand is a vital component of what will make a landlord pick up the phone to you when they have a property they need to let. It’s also what could send a house hunter straight to your office or website when they’re in need of a new place to call home. More than just a logo or a slogan, brand is the heartbeat and life force of your business. It’s how you as an agency are represented across advertising boards, digital channels, and within the thoughts of consumers. Trust, transparency and honesty - or the exact opposites - are all values that can be quickly conveyed by your brand.

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    Topics: Business

    Six ways to motivate and retain your lettings negotiators

    Posted by Tom Glason on 03 April 2018

    It’s widely acknowledged that the estate agency sector has a challenge with staff turnover, especially when it comes to negotiators.I met with a well known agency recently who stated that they typically experience attrition rates in the region of 30% - 40% each year, against a national average across all sectors of 18%! Asreported by Acas, the average cost of replacing an employee is £30,000 when you consider the loss of productivity caused by the time it takes for a new recruit to get up to speed, not to mention the logistics and costs associated with actually finding a replacement. Motivating and retaining staff often go hand in hand, and for agents that do this successfully, the financial benefits are clear. At a time when high street agents face stiff competition from online competitors for landlords and talented staff, retaining and motivating negotiators has never been more important.

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    Topics: Business

    Five ways letting agents can harness the power of social media

    Posted by Tom Mitchell on 06 March 2018

    The lettings industry has been relatively slow to take advantage of the tremendous power of social media for getting the right message in front of the right people. While television, radio and newspaper advertising has been successfully used by agencies for years, the opportunities to get yourself known and heard online by the right people are immense, and generally come at a far lower cost. Although you can be pretty confident that advertising via traditional means will ensure you reach a wide audience, you have limited control over who that audience is. Social media allows you to target at a truly micro level, which means reaching a smaller audience but with far more control over exactly who they are - and with less spend involved. Here's five ways to give your agency's social channels a boost or even start a social media strategy from scratch. 

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    Topics: Business

    Four ways letting agents can beat their local competition for landlords

    Posted by Christa Bicego on 20 February 2018

    Competition for landlords is hotter than ever, but agencies with well-positioned brands, who know their customers - and their competitors - well, can pull ahead of their local competition to win more instructions.  

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    Topics: Business

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