7 February 2019

    Three ways your agency could create new revenue streams today

    Identifying opportunities to create new revenue streams will be one of the keys to running a profitable letting agency after the Tenant Fee Ban.

    30 January 2019

    Networking could help letting agents overcome industry challenges

    Regular attendance at networking events could provide you with valuable insights into how others are planning to tackle challenges in the market.

    28 January 2019

    What should you look for when choosing a rent protection insurance policy?

    How to ensure you choose a rent protection insurance policy that's comprehensive enough to provide your landlords with peace of mind.

    18 January 2019

    What social media channels  should letting agents use to reach landlords and tenants?

    Landlords and tenants will likely come across your agency on social media before your website or a portal, so it's important to make sure you have a presence on all of most influential platforms.

    14 January 2019

    Stop talking about yourself to win new landlords, says Christopher Watkin

    Consultant Christopher Watkin advises letting agents to take a "completely different" approach to winning new landlords.

    6 August 2018

    9 ways letting agents can survive and thrive after the Tenant Fee Ban

    The lettings industry is going through a period of immense change. With competition increasing for a smaller pool of landlords and the tenant fee ban poised to put pressure on existing business models, agents will need to take new approaches to survive and thrive.

    27 July 2018

    Three ways to make the most of the summer spike in lettings

    Lettings demand is always higher in the summer, and this period is crucial to an agencies success. Here's three ways to make the most of the increased demand during the summer months.

    13 June 2018

    Close more deals with fewer viewings with free call structure template

    Have you ever wondered how to close more deals without needing to hire more salespeople? Increase your agents' conversion rate while reducing their viewings, with help from our free call structure template.

    31 May 2018

    How to get your agency's branding right and stand out from the competition

    It’s important that letting agencies give their brand the attention it deserves - from logos to font choice - because it's vital to how you're perceived by landlords and tenants alike.

    3 April 2018

    Six ways to motivate and retain your lettings negotiators

    It’s widely acknowledged that the estate agency sector has a challenge with staff turnover, especially when it comes to negotiators. Here are six ways your agency can motivate and retain its best negotiators.

    Three ways your agency could create new revenue streams today

    Posted by Andrea Warmington on 07 February 2019

    Increasing your agency's revenue doesn't need to be complicated. In fact, it could be as simple as saying no to discounts on your management fees (it can be done!) and offering your tenants and landlords extra services that are integrated into their experience to increase your conversion rate.

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    Topics: Business

    Networking could help letting agents overcome industry challenges

    Posted by Hollie Paphitis on 30 January 2019

    Networking with other letting agents is an invaluable tool for those looking for new ways to grow their businesses or overcome industry challenges, such as the upcoming Tenant Fee Ban. 

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    Topics: Business

    What should you look for when choosing a rent protection insurance policy?

    Posted by Oli Sherlock on 28 January 2019

    Letting agents' number one priority is looking out for the best interests of their landlords. Rent protection insurance is one of the many ways agencies can do this, by protecting landlords against the risk of letting out an investment property. However, many letting agents are sceptical of the real value of some rent protection insurance policies. The issue with many of these policies is they’re not comprehensive enough and the criteria has made them incredibly difficult for landlords or agents to claim on. When evaluating a policy, the main thing to do is to read through the policy wording and ensure you understand how the policy works. There are a few high level details you can look for to help identify whether the policy is going to be suitable.

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    Topics: Business

    What social media channels  should letting agents use to reach landlords and tenants?

    Posted by Andrea Warmington on 18 January 2019

    Social media is an increasingly important tool in a letting agent’s arsenal, with competition for landlords and great tenants will be fiercer than ever. More and more letting agents are taking advantage of the tremendous power of social media for getting the right message in front of the right people. 

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    Topics: Business

    Stop talking about yourself to win new landlords, says Christopher Watkin

    Posted by Andrea Warmington on 14 January 2019

    “I see trying to attract a landlord as being like trying to date someone,” says Christopher Watkin. “If you go on a first date and talk about yourself all night, the chances of you getting to a second date are very, very slim.”   

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    Topics: Business

    9 ways letting agents can survive and thrive after the Tenant Fee Ban

    Posted by The Goodlord team on 06 August 2018

    The lettings industry is going through a period of immense change. With competition increasing for a smaller pool of landlords and the tenant fee ban poised to put pressure on existing business models, agents will need to take new approaches to survive and thrive.

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    Topics: Business

    Three ways to make the most of the summer spike in lettings

    Posted by The Goodlord team on 27 July 2018

    As the UK summer heats up, so does a letting agent’s diary, and during the summer months this three month spike in lettings can make or break the profitability for some agencies. With a slowing sales market and this busy period acting as a springboard, many agents around the UK have turned their attentions to the lettings business and taking advantage of the increasing number of renters in the market.

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    Topics: Business

    Close more deals with fewer viewings with free call structure template

    Posted by Ross Nicholls on 13 June 2018

    Have you ever wondered how to close more deals without needing to hire more salespeople? Or are you hesitant when it comes to investing in expensive technology that could streamline your processes and provide your staff with more time to prospect landlords? There are ways you can improve without needing to spend money, and this starts by coaching your sales team.

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    Topics: Business

    How to get your agency's branding right and stand out from the competition

    Posted by Tom Mitchell on 31 May 2018

    Outside of a company’s marketing department, it can be easy to underestimate or even ignore the importance of brand. After all, if you have a logo everyone will know who you are - right? But brand is a vital component of what will make a landlord pick up the phone to you when they have a property they need to let. It’s also what could send a house hunter straight to your office or website when they’re in need of a new place to call home. More than just a logo or a slogan, brand is the heartbeat and life force of your business. It’s how you as an agency are represented across advertising boards, digital channels, and within the thoughts of consumers. Trust, transparency and honesty - or the exact opposites - are all values that can be quickly conveyed by your brand.

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    Topics: Business

    Six ways to motivate and retain your lettings negotiators

    Posted by Tom Glason on 03 April 2018

    It’s widely acknowledged that the estate agency sector has a challenge with staff turnover, especially when it comes to negotiators.I met with a well known agency recently who stated that they typically experience attrition rates in the region of 30% - 40% each year, against a national average across all sectors of 18%! Asreported by Acas, the average cost of replacing an employee is £30,000 when you consider the loss of productivity caused by the time it takes for a new recruit to get up to speed, not to mention the logistics and costs associated with actually finding a replacement. Motivating and retaining staff often go hand in hand, and for agents that do this successfully, the financial benefits are clear. At a time when high street agents face stiff competition from online competitors for landlords and talented staff, retaining and motivating negotiators has never been more important.

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    Topics: Business

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