Stop talking about yourself to win new landlords, says Christopher Watkin
Consultant Christopher Watkin advises letting agents to take a "completely different" approach to winning new landlords.
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Consultant Christopher Watkin advises letting agents to take a "completely different" approach to winning new landlords.
There's been a lot of debate over whether the business model of the online agency can actually work. We analyse why online agencies are betting on growing very big, very quickly, and how this could impact traditional High Street agents.
The "unregulated market could fall away" as a result of the Tenant Fee Ban, leaving the best agencies to rise to the top and improving the industry overall.
Every interaction your agency has with a landlord or tenant could be an opportunity to acquire new business, retain an existing client or up-sell additional products and services.
Landlords will need more advice and support from letting agents in order to navigate the increasing compliance required to rent out a property.
The housing market is seeing the impact of the uncertainty and risk caused by an ongoing Brexit process.
Being able to clearly demonstrate to landlords the value of your service could be the key to charging your full management fees every time.
The key to getting an edge on your digital competition is by offering services that online agencies, by their very nature, cannot, say several letting agents.
Letting agents discuss how they're planning to meet the challenges presented by the Tenant Fee Ban.