West Midlands the most affordable area for renters - Goodlord Rental Index

5 February 2019

Goodlord reveals key figures for the private rented sector in January 2019 based on tenancies processed through our platform, including average rents, tenancy lengths, voidage periods and more, in the Goodlord Rental Index.

Here are the key findings from the Goodlord Rental Index for January 2019. Download the full index here.

  • London had the highest monthly rent across tenancies processed through the Goodlord platform in January 2019, at £1694 per month. The lowest monthly rent was £653 per month in the North East.
  • Void periods were longest in the East Midlands, with an average of 41 days. They were shortest in the Capital, where the average time between tenancies is just 15 days.
  • London had the longest average fixed term tenancies, at 13 months. The North West had the shortest average fixed term tenancies, at just 8 months.
  • The average tenant throughout England and Wales is in their early- to mid-thirties.
  • Tenants in London have the highest average income, at £37,000, while tenants in the North East have the lowest average income, at £18,000.
  • The West Midlands is the most affordable region for renters, which is defined as a tenant’s yearly income divided by their yearly rent share. London is the least affordable for renters.

Further reading