It's a busy time in sales and lettings - and Silwoods Estate and Letting Agents has decided to delve into the world of video marketing to help alleviate time pressures on its staff and ensure it can continue to bring the best value to its customers and landlords.
Letting agency Property Shop Yorkshire goes through an extensive pre-qualification process with its applicants, taking care to find tenants that are suitable for its landlords' properties well before referencing starts.
Student lettings follow a different path to traditional lettings in the private rental sector, with a - normally predictable - seasonal ebb and flow in demand. Dafydd Hardy, Zest Sales & Lettings, and College & County share three ways that they've adapted their agencies' approaches to the student market.
Technology in lettings is becoming more of a necessity, but how can you pinpoint where to focus your efforts so you can offer your landlords and tenants a personalised customer service? Estate and letting agency Bonners & Babingtons has some tips.
Knowing your target audience is key - that's marketing 101. Using that information to offer customers the right value at the right time is where many businesses slip up - but not estate agency Nock Deighton. Here's how it saw an opportunity with property investors and turned it into a success.
Handling different audiences across different branches is a challenge that many letting and estate agencies face. While your agency should tailor its approach to deliver the right service, aligned staff values will keep all branches heading in the right direction and could become a Unique Selling Point (USP), says estate agency James Laurence.
Estate and letting agents need to fully understand what criteria and potential risk their landlords will accept when choosing a new tenant, especially where they'd be willing to compromise - or what constitutes a hard "no". That conversation can take place at three points, as Liz Lloyd, Account Management Team Leader at Vouch, explains.
Zest Sales and Lettings stands out in the Bath region for its customer service, as demonstrated through the various awards that it's won. However, it's recognition from its landlords that leads to recommendations in the long term, to help it continue attracting customers, even during uncertain times.
Tenant housing priorities have shifted as a result of Covid-19 - though demand is still high - which means that letting agents who rethink the way they position their properties could help their landlords find and retain the best tenants in the current market.
Legislation is now one of the key drivers for landlords choosing to take up a letting agent's services. Showing how much you can do for landlords in this area could be the difference between bringing them on as let-only or fully managed, say agents in an extract from Goodlord's e-book "How to win new landlords in a challenging environment".