1 October 2019

How videos helped one agency reach 10,000 potential customers

Sharing a short video every day on social media helped one agent reach thousands of potential tenants and landlords.

24 September 2019

Why “aspirational landlords” are looking for more value from letting agents

People still want to be landlords, says the director of an Essex lettings agency, and he thinks they will be looking for more value from their managing agents.

31 July 2019

Overseas landlords still investing in UK, according to specialist agency

“We’re finding a lot of overseas landlords aren’t concerned about Brexit and we haven’t seen any slowdown in them buying properties to let,” says Jordan Axten, Head of Operations at Regent Property. 

15 July 2019

How this agency charges management fees of almost 20% while others are dropping their fees

Landlords are opting to pay 18% of their rental income for a Surrey agency's comprehensive, top-tier management service.

1 July 2019

"You have to think of today's tenants as tomorrow's landlords": the importance of tenant experience

Providing your tenants with a good experience could be crucial to your business in the future, says Nicholas Edwards of Gibbs Gillespie.

24 June 2019

Why tenants can still be valuable customers - even since the Tenant Fee Ban

You can still charge tenants for additional services, as long as the decision to take up these services is optional, and tenants will pay for services that will make their lives easier.

18 June 2019

Have you considered offering short-lets at your agency? Here's why you should

Offering both long and short-term lets has significantly enhanced a York agency’s proposition to landlords.

Why new legislation has helped this agency win new landlords

Landlords should be reviewing the services offered by their current agents in light of the changing legislation, says the director of a specialist letting agency, who has seen legislation drive an increase in landlords.

Living alone costs Brits over a third of their salaries

Renters living alone in the UK spend 36% of their income on rent, found research by Goodlord.

One in five tenants need a guarantor to rent

Goodlord analysed 55,000 tenants who applied for a property through our platform and found that 20% cannot rent without a guarantor.

How videos helped one agency reach 10,000 potential customers

Posted by Andrea Warmington on 01 October 2019

Michael Scrase-Hollamby reached 10,000 potential customers by sharing one bite-sized video a day on social media. “I thought it was time to put Ezytrac on the map, let people know who we are and what we do. People are always interested in what’s happening in the lettings market and I can give that information out freely,” says the General Manager of Ezytrac Property Management, whose short videos have already received more than 10,000 views this year.  “What other lettings agency can say they’ve engaged with a client base of that size?”

Read More

Topics: Customer experience

Why “aspirational landlords” are looking for more value from letting agents

Posted by Andrea Warmington on 24 September 2019

“People still want to be landlords, believe it or not,” says the director of a family-owned agency in Essex, which has specialised in lettings for almost three decades. “It’s a difficult time to be a landlord, but I think there are definitely still people who want to have a portfolio of properties.”

Read More

Topics: Customer experience

Overseas landlords still investing in UK, according to specialist agency

Posted by Andrea Warmington on 31 July 2019

Brexit hasn’t impacted overseas property investors’ confidence in England’s buy-to-let sector, according to a London agency that specialises in property management for clients based in Hong Kong and Shanghai. It could be a valuable opportunity for letting agents and property managers who are concerned about local landlords leaving the market as a result of increased legislation and tax changes.

Read More

Topics: Customer experience

How this agency charges management fees of almost 20% while others are dropping their fees

Posted by Andrea Warmington on 15 July 2019

One agency's top tier management service is proving so compelling to landlords that they’re prepared to pay 18% of their rental income in order to secure it. 

Read More

Topics: Customer experience

"You have to think of today's tenants as tomorrow's landlords": the importance of tenant experience

Posted by Andrea Warmington on 01 July 2019

“Today’s tenant could be tomorrow’s landlord. They’re going to remember the experience they had, so if you don't provide those people with a good experience because they’re not directly generating new business, if they do ever become a landlord, they're not going to come back to you,” says the Group Lettings Manager at Gibbs Gillespie, one of the largest estate agency groups across Middlesex, Hertfordshire and Buckinghamshire. “Traditionally, the tenant wasn’t considered a customer but now, more than ever, you have to treat everyone the same. You have to think of them as tomorrow’s landlord. You really do.”

Read More

Topics: Customer experience

Why tenants can still be valuable customers - even since the Tenant Fee Ban

Posted by Andrea Warmington on 24 June 2019

The Tenant Fees Act is now law, which means you can no longer charge tenants any fees for granting, renewing or continuing their tenancy, unless they’ve been specifically made a permitted payment by the new legislation. But don’t make the mistake of thinking that the ban on tenant fees means that tenants will no longer be a valuable customer for your agency. You can still charge tenants for additional services, as long as the decision to take up these services is entirely up to the tenant and isn’t a condition of granting, renewing or continuing their tenancy. Sceptical? There is ample evidence that tenants will pay for services that make moving and setting up their new home easier.

Read More

Topics: Customer experience

Have you considered offering short-lets at your agency? Here's why you should

Posted by Andrea Warmington on 18 June 2019

“York has two thriving universities and it’s one of the most-visited cities in Britain, as well as being very liveable, so York can offer all of these - student housing, holiday lets and long-term lets. It’s good to be able to say to prospective landlords that we offer everything and we have the experience to  provide advice on all of these areas,” says Anya Mathewson, the owner and director of Letters Property Management in York. “We’ve found that landlords really want knowledge of both the local market and York itself, and there are very few agencies who can say they’re truly local.”

Read More

Topics: Customer experience

Why new legislation has helped this agency win new landlords

Posted by Andrea Warmington on 01 June 2019

The raft of legislation changes impacting the lettings industry this year - from the now-compulsory Client Money Protection and redress schemes to the Tenant Fees Act which came into effect on 1st June - will be an opportunity for letting agents offering high levels of customer service to attract new landlords, says the director of a specialist letting agency in Southwest England.

Read More

Topics: Customer experience, Compliance

Living alone costs Brits over a third of their salaries

Posted by The Goodlord team on 31 May 2019

A new analysis of the UK rental market shows the cost of renting a place solo costs renters almost 40% of their monthly income.

Read More

Topics: Customer experience, Data

One in five tenants need a guarantor to rent

Posted by Freddy Bruce on 10 May 2019

Twenty percent of prospective tenants cannot afford to rent a property without using a guarantor. 

Read More

Topics: Customer experience, Data

    The countdown to summer is on