Case study

How Dawsons found a "great affiliation" that made the last 12 months "more successful" [+ video]

Dawsons signed up with Goodlord in 2019, to help align the Swansea-based letting agency's systems with its vision of creating the most efficient process and a great customer experience.

Operating across


Staff members



Hours saved per let

Average time saved using Goodlord


day tenancy completion

Minimum tenancy completion time in days with Goodlord

Goodlord helps this agency
Dawsons Property joined Goodlord back in 2019, to create a more efficient way of working and to offer its tenants a great customer experience, and has since found that it kept the agency running just as smoothly during the remote working during the pandemic, as Ricky Purdy, Director of Residential Lettings, shares.

What do you like most about working with Goodlord?

The integration with Goodlord is great. It's very personable and the benefits came to fruition quickly. It's very efficient, it's well received by the tenants and very well received by the staff administrators who interact with Goodlord.

Goodlord does take on board suggestions and recommendations that we put forward. When it suits not just us but the whole client base, they're acted upon, which is great because there is effort to create a two way street that we can all benefit from.

The integration was great. It's very personable and the benefits came to fruition quickly.

Ricky Purdy


Which extra Goodlord products do you offer to your customers?

Rent Protection Insurance is a no brainer, it’s a great tool. It’s a question of enhancing our service to landlords. For utilities, Goodlord Switch is great for tenants who get really good suppliers, it’s very customer focused, and very competitive in terms of the rates.

Landlords benefit from reduced standing charges and we, as an agent, benefit from a commission point of view. But even if that wasn't the case, we benefit from the convenience of the utility information updates and the transfer to the responsible parties.

Offering Tenants Contents and Liability Insurance is another easy way to ensure our tenants are accessing a whole range of products to help make their rental experience as good as it can be.


How has Goodlord helped Dawsons during Covid-19?

It is definitely something that has made the last 12 months, more manageable. It's made us more productive and more successful and has helped us maintain the numbers of new lets at a level that we would have hoped been the case.

I genuinely believe that, without this, we would probably have found it a lot more difficult. It's a great affiliation, and I'm glad that we are working together truthfully.

Dawsons adds value with:

Tenant referencing

Dawsons uses Goodlord to reference its tenants quickly and comprehensively from as little as £8.


Tenant services

Dawsons helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

Dawsons protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Utility switching

Dawsons offers its tenants 100% clean electricity and an automated water and council switch.


Tenants contents & liability insurance

Dawsons offers its tenants a complete package and reduces deposit disputes for its landlords.


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