Case study

How Wilkinson Estates brought everything "under one roof"

Wilkinson Estates initially joined Goodlord in early 2019, looking for ways to create efficiencies - and has found it to be a selling point to demonstrate how it strives to offer its landlords the best service.

Staff members



day tenancy completion

Minimum tenancy completion time in days with Goodlord


Compliant documents automated

Documents sent automatically to tenants per month through Goodlord

"Part of using Goodlord was for our agency's benefit, and part of it was for the landlord's benefits - it's part of our offering to them," says Matthew Wilkinson, Partner at Maidenhead-based Wilkinson Estates. "If I go on a valuation now, I make a point of saying that we use Goodlord's system because it's all under one roof and works brilliantly."

The property management and lettings agency initially struggled with keeping on top of all the compliance involved in lettings activities, but Goodlord's platform can help agents to manage this, ensuring all documents are sent out at the right time, and regularly updated.

Part of using Goodlord was for our agency's benefit, and part of it was for our landlords' benefits - it's part of our offering to them.

Mathew Wilkinson

Wilkinson Estates

Compliance and referencing

"We use four or five different tenancy agreements, which was becoming completely unmanageable with all the legislative changes on what should and shouldn't be in an agreement," says Matthew. "We're not big enough to have a compliance department, so that was one of the big reasons for going down the Goodlord route, to house all that on one platform."

Referencing was another reason to sign up to the Goodlord platform. "We've been through half a dozen referencing agencies over the years but it's quite attractive to have referencing under the same roof as the contracts, as is the case with Goodlord."

Wilkinsons Estates

Building trust

The agency hopes that, along with all the other areas where its invests to improve its processes, its landlords will recognise the value that it provides. "With our videos and photography and all the extras, we aim to reduce void time. And then, everything we do for a landlord, all the contractors we pay, is at cost - full stop."

And looking ahead to 2021, Matthew says that this will translate to landlords seeing "what we can do for them, how we can do it for them. The trust that they can have in us."

Wilkinson Estates adds value with:

Tenant referencing

Wilkinson Estates uses Goodlord to reference its tenants quickly and comprehensively.


Tenant services

Wilkinson Estates helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

Wilkinson Estates protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Utility switching

Wilkinson Estates offers its tenants 100% clean electricity and an automated water and council switch.


Tenants contents & liability insurance

Wilkinson Estates offers its tenants a complete package and reduces deposit disputes for its landlords.


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