How Milburys focused on managed properties by embracing change and technology

Embracing a technology-based approach

When deciding what platform to streamline their lettings process, technology was one of the most important requirements. Milburys wanted to embrace a digital platform to become more efficient and stay ahead of competitors.

“Goodlord was by far the most advanced platform we’ve worked with. It’s a very forward-thinking team with young people who look like they want to develop all the time. We always try to be slightly in front of our competitors so we try to research and then get there”.

With the change of legislation and compliance, before Goodlord, Milburys used to have to create and edit the tenancy agreements themselves. This makes them susceptible to possible licensing fines and any other nasty surprises.

However, that is no longer a worry. Vera explains: “When there's a change in legislation, we rely on Goodlord. They know about legislation and compliance because they've got the legal team. They will change the tenancy agreements. It's on the system the next day, and I am sending contracts that are already compliant”.

From start to finish of the tenancy process, Milburys was able to stay compliant. From understanding what legally required documents are needed to avoid costly manual errors, to making sure their gas and electricity certificates are up to date. Their time now is focused on their landlords and tenants, without needing to worry about being non-compliant.

The result

Saving time and turning non-managed properties into managed ones was a key win for Milburys. “We wanted to free more time to try and convert some of the non-managed landlords into managed, which we've achieved”, says Vera. “That's definitely because we've got more people dealing with the actual landlords and because it just takes a lot less time for us to do the admin side”.

“We're still there eight hours a day, but we feel it is a lot less time-consuming”, meaning there is more time to work on converting landlords into managed properties. Vera believes Milburys has seen an increase in managed properties, and believes it is because their agents have “more people dealing with the actual landlords and a lot less time for us to do the admin side”.

Through using Goodlord, Milburys has managed to restructure their business to become more streamlined and effective according to Vera. “We freed some of the people who previously used to do the viewings and enter the information, now can just set it up on Goodlord. So now they've got different roles as property managers and although they get slightly involved, not very much. We've decided we are going to allocate the job roles more specifically to people which we were able to do because using Goodlord is so streamlined”.