Case study

How Pocock & Shaw found a solution to "take the pressure off"

Pocock & Shaw's goal is to make its tenants' and landlords' rental experience as smooth as possible - and that's where Goodlord helps.

Operating across


Staff members



Hours saved per let

Average time saved using Goodlord


Admin hires saved

Number of new hires saved through Goodlord

Goodlord helps this agency
Pocock and Shaw is an agency that focuses on more than bricks and mortar. It wants to make sure that everyone that comes into contact with them has a "pleasant experience," says Mary Crofts, Head of Lettings. The agency's objective is to make tenants' and landlords' experience as smooth and as comfortable as possible. That's where Goodlord's RentTech solution plays a part.

Lockdown: The problem to solve

Before lockdown, Pocock & Shaw had been using a third-party referencing service - until new pandemic rules came into play, restricting face-to-face contact.

That's when the agency realised the limitations of this process, which involved a lot of touch points with tenants and landlords. With furlough in place too, its small team was limited in how much it could get done. 

The Goodlord platform has really helped to take the pressure off us in the office.

Mary Crofts

Head of Lettings, Pocock & Shaw

A new provider to support a remote process

"The provider that we were working with at the time wasn't as advanced as Goodlord," says Mary. "They didn't do online signing or produce tenancy agreements, for example. They just did referencing."

With lockdown, the agency had to limit its face-to-face contact with customers, and it was at that point that it started to look for a solution that "encompassed more than the standard tenancy procedure," says Mary. Goodlord was the answer.

Result: More efficiencies and flexibility

The first business change that the agency saw with Goodlord was more time for the team to get their work done, despite being a team of only three full-time staff members. "The Goodlord platform has really helped to take the pressure off us in the office," says Mary.

"We have quite a quick turnover between a tenancy ending and a new one starting. We therefore needed a technology that can keep pace with us - and help us do more, even as a small team."

In a fast-paced environment, human error can creep into processes, and that's where Goodlord's technology can also support.

"It's given us the reassurance that tenancy agreements are up to date with current legislation - yet we still have flexibility and the ability to add clauses where necessary," says Mary. "They're all saved on the system too, so we know that there won't be anything wrong when we send them out."


Product focus: Rent protection

On top of this, rent protection was an added bonus for the agency. An agency that chooses to offer this service to landlords, like Pocock & Shaw, can help protect the revenue of both its business and its landlords if a tenant falls into arrears.

The flexibility of Goodlord's product means that it's not just limited to fully managed clients. With a monthly payment option, Pocock & Shaw offers the service to their let-only landlords, with an invoice for a monthly amount.

Pocock & Shaw adds value with:

Tenant referencing

Pocock & Shaw uses Goodlord to reference its tenants quickly and comprehensively.


Tenant services

Pocock & Shaw helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

Pocock & Shaw protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Tenants contents & liability insurance

Pocock & Shaw offers its tenants a complete package and reduces deposit disputes for its landlords.


Want to see how Goodlord could help your agency? Book a demo now

Thanks for your interest in Goodlord. We don't provide services directly to landlords but we work directly with letting agents up and down the country who utilise our additional products, such as insurance, to create the best renting experience in the world. If you'd like us to put you in touch with a Goodlord agent in your area, please use this form to help us pair you up with an agent that meets your needs.

If you need some help with Goodlord, please visit our Tenant Help Centre in the first instance. If you are unable to find the answer you need, then our Support Team will be on hand to help you.

Want to get in touch with us? Please use this form, or send us an email at