Case study

How Gold Key Lettings & Management found "massive peace of mind"

Gold Key Lettings joined Goodlord in May 2020 having searched for a new Rent Protection Insurance provider, and discovered how the platform could help the Sheffield-based lettings agency manage its compliance.

Operating across
Staff members



day tenancy completion

Minimum tenancy completion time in days with Goodlord


Compliant documents automated

Documents sent automatically to tenants per month through Goodlord

Goodlord helps this agency
“Goodlord helps massively with the compliance aspects of the lettings process, especially with the audit trail built-in,” says Russ Blockley, Managing Director at Gold Key Lettings & Management.

The Goodlord platform prompts agents to include relevant details and the necessary documents. “There are a lot of fields normally where, if you were to miss a signature, if you've not given the relevant documents and you can't prove that you've given tenants that document, you could get your fingers burnt if you have any issue on the property or we need to get repossession," says Russ. "Goodlord gives massive peace of mind.”

Goodlord helps massively with the compliance aspects of the lettings process, especially with the audit trail built-in.

Russ Blockley

Gold Key Lettings

Transferring Rent Protection policies

Another area where Goodlord can help provide reassurance, to both agents and their landlords, is with its Rent Protection & Legal Expenses Insurance. During the pandemic, many insurance policies struggled to continue providing cover, but Goodlord's policy remained in place throughout 2020. "We based our proposition to landlords on a rent guarantee option which was suddenly canceled during lockdown with 14 days notice," says Russ. "Goodlord was the only company that I could find that would transfer those policies over."

Automation and efficiency

Although the insurance was "a selling point" for Goodlord, the agency quickly learned the benefits that the full platform could bring. Gold Key Lettings previously had "quite a few manual processes" in its pre-tenancy steps and joining Goodlord helped them to automate and become much more efficient as a result.

"It's been pretty brilliant," says Russ. "The benefit of Goodlord was twofold. The rent guarantee product got us out of a dilemma with our landlords [by ensuring their income was still protected] and then we have the benefits of the online platform as well, which makes the whole process so much more streamlined."

Gold Key Lettings adds value with:

Tenant referencing

Gold Key Lettings uses Goodlord to reference its tenants quickly and comprehensively.


Tenant services

Gold Key Lettings helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

Gold Key Lettings protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Utility switching

Gold Key Lettings offers its tenants 100% clean electricity and an automated water and council switch.


Tenants contents & liability insurance

Gold Key Lettings offers its tenants a complete package and reduces deposit disputes for its landlords.


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