Case study

How Normie & Co "revolutionised" its processes

Normie & Co has used Goodlord’s core platform since 2016, and has since chosen to boost their income by offering tenants extra products.

Operating across
Staff members



day tenancy completion

Minimum tenancy completion time in days with Goodlord


Compliant documents automated

Documents sent automatically to tenants per month through Goodlord

Goodlord helps this agency
“Goodlord has totally revolutionised the way we do things. Drawing up the tenant agreement, checking payments that come in, and having tenants referenced - these are all jobs we don't have to worry about anymore,” says Joshua Gertler, Normie & Co.

Normie & Co, a Manchester sales and lettings agency, is tech-savvy, having invested in self-serve technologies that provide their tenants with a round-the-clock service. Joining Goodlord in 2016 was par for the course.

Goodlord helps make sure we're compliant, we don't have to hire more people and we save time.

Joshua Gertler

Normie & Co

Time saved and compliance

“It helps with making sure we're compliant and don't have to hire more people, and we save time,” says Gertler.

They've also discovered that anyone can get to grips with the platform. “We have a range of ages working here, and everyone can use the Goodlord platform because it's such a simple interface and so straightforward.”

New revenue streams

Normie & Co. already uses Goodlord to boost their income by offering tenants extra products, such as Tenants Contents and Liability Insurance and broadband, and they are now looking at how to benefit even more in the future.

“Goodlord helps us to find other revenue streams that we had not previously dealt with or explored,” says Gertler. “This year, we want to build on what we have already done.”

Normie & Co adds value with:

Tenant referencing

Normie & Co uses Goodlord to reference its tenants quickly and comprehensively.


Tenant services

Normie & Co helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

Normie & Co protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Utility switching

Normie & Co offers its tenants 100% clean electricity and an automated water and council switch.


Tenants contents & liability insurance

Normie & Co offers its tenants a complete package and reduces deposit disputes for its landlords.


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