Case study

How Wills & Smerdon saves "hours of administration"

Wills & Smerdon were one of many agents who signed up with Goodlord in 2020, as remote working and limiting face-to-face contact with tenants became more of a necessity.

Operating across


Staff members



day tenancy completion

Minimum tenancy completion time in days with Goodlord


Compliant documents automated

Documents sent automatically to tenants per month through Goodlord

Goodlord helps this agency
"With the increase in legislation and arranging for both landlords and tenants to sign documentation, it made total sense to use Goodlord’s digital function,” says Sara Grey, Lettings Manager at Wills & Smerdon.

The estate agency joined Goodlord in June 2020, having realised the important support the platform could provide for staying compliant with Covid-19 measures and new regulations - as well as the extra information that Goodlord could provide to agents. “During lockdown, Goodlord was creating content, hosting webinars and supporting agents. They've been great,” says Sara.

Most of our clients easily navigate the Goodlord process and it saves us hours of administration.

Sara Grey

Wills & Smerdon

An attractive proposition

One of Goodord’s extra products, the Rent Protection & Legal Expenses Insurance, was another attractive proposition for the agency, especially at this time of uncertainty. “We have a few landlords who have now purchased the rent guarantee insurance - and it’s absolutely vital to have a policy at the moment,” says Sara.

Wills & Smerdon

“It's something that we're speaking to all of our landlords about. We’d never sold rent insurance before - we never felt the need to - but it’s something that landlords have been receptive to and see its value.”

Wills & Smerdon adds value with:

Tenant referencing

Wills & Smerdon uses Goodlord to reference its tenants quickly and comprehensively.


Tenant services

Wills & Smerdon helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

Wills & Smerdon protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Utility switching

Wills & Smerdon offers its tenants 100% clean electricity and an automated water and council switch.


Tenants contents & liability insurance

Wills & Smerdon offers its tenants a complete package and reduces deposit disputes for its landlords.


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