Case study

How Charles David Casson saves on "a full time member of staff" [+ video]

Charles David Casson, an independent Chelmsford letting and estate agents, uses the Goodlord platform to standardise the tenant experience - and alleviate pressures on its staff with the online process.

Operating across
Staff members



Hours saved per let

Average time saved using Goodlord


day tenancy completion

Minimum tenancy completion time in days with Goodlord


Compliant documents automated

Documents sent automatically to tenants per month through Goodlord

Goodlord helps this agency
Charles David Casson is a sales and letting agency covering the whole of Essex for lettings, specialising in managing Houses in Multiple Occupation (HMOs) - a process made easier with Goodlord.

Taking admin out of HMO management

HMOs can be a lot of hard work, requiring specialist knowledge to manage the properties in the right way. Goodlord works to support Charles David Casson when managing the tenancy progression process, taking on much of the extra work normally involved in HMO management.

"We can set the property up as an HMO on Goodlord, so we're not having to input that property multiple times for each room," says Neil Baldock, Director at the agency. "We can just set it up as one property with however many rooms it has and then allocate tenants to each."

Advice I would give to another agency on the fence about Goodlord? Go for it.

Neil Baldock

Charles David Casson

Saving on staff

Joining Goodlord in 2016 has also eased staffing pressures and created a standardised and easy way to coordinate the tenant process. "Goodlord saves us a full-time member of staff, at least 40 hours a week," Neil says.

"We would have to have more administrators in the business if we didn't have the Goodlord platform taking care of that administration for us. It completely systemised our tenant onboarding process."

Compliance covered

Compliance is another challenging area for agents, who have to keep on top of it all for the sake of their landlords - but Goodlord helps lighten that load, says Neil.

"We know our compliance is taken care of because the how to rent guide, all the certificates, everything that we have to cover is taken care of on the Goodlord platform. We've never missed serving any of them, which means great peace of mind for us as an agent."

Houses CDC

Making acquisitions easy

Acquiring new businesses is also made easier when that agency is already set up on Goodlord, as Neil has experienced first hand.

"An agency that we acquired was already using Goodlord, which meant that their landlords and tenants were already used to it," he says. "Our team is used to it too, and there's no extra data entry."

The online system also ensures a clearer audit trail of all relevant documentation when making the transition through acquisition. "Having both sides on Goodlord makes the due diligence process a lot easier," says Neil.

"Normally, we'd have to go into their office, and look through all their files. As they were using Goodlord, we could simply log in to Goodlord and go through their tenancies that way instead."

Charles David Casson adds value with:

Tenant referencing

Charles David Casson uses Goodlord to reference its tenants quickly and comprehensively from as little as £8.


Tenant services

Charles David Casson helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

Charles David Casson protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Utility switching

Charles David Casson offers its tenants 100% clean electricity and an automated water and council switch.


Tenants contents & liability insurance

Charles David Casson offers its tenants a complete package and reduces deposit disputes for its landlords.


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