Case study

How Avocado Property saves "someone employed 25 hours a week" [+ video]

Avocado Property launched in 2020, mid-lockdown, and got set up on Goodlord from day one, to help it easily manage the administration side of the business while saving on staffing costs.

Operating across
Staff members



Hours saved per week

Average time saved using Goodlord


day tenancy completion

Minimum tenancy completion time in days with Goodlord


Admin hires saved

Number of new hires saved through Goodlord

From experience, Mike Robson found it inefficient to employ a range of staff to do all the admin jobs involved in lettings. That's why he chose Goodlord to help him get things done, without the need for a big team, when he set up his estate and lettings business, Avocado Property.

Compliance and time saving

Mike found that letting Goodlord handle the time-consuming admin tasks in the lettings process makes sure that each step is ticked off, while avoiding human error. "With Goodlord behind me, I don't have to worry about compliance," says Mike. "I don't have to worry about the wording of my contract or banking. Everything's done for you, in the background, which is exactly what PropTech is supposed to do: to make your life easier and not make it more complex."

That streamlining and lack of complexity feeds into the time that Avocado Property saves with Goodlord. "Using Goodlord, it only takes me 15 minutes to administer a deal and it could take me hours," he says. "It saves me the equivalent of someone employed 25 hours a week."

Using Goodlord, it only takes me 15 minutes to administer a deal

Mike Robson, Managing Partner

Avocado Property

Performance insights

The performance insights that Goodlord shares with its customers have also helped Avocado Property to grow its business and win more landlords. "The data that Goodlord produces is really useful for my content because it's of such high quality and it's informative to people. We use that data to communicate with people and demonstrate the value that we bring."

Avovado property

Meeting tenant expectations with an online experience

Giving tenants a smooth, online journey has become an expectation, rather than a bonus - and a system like Goodlord's is therefore becoming more essential than ever. "As we have many many international tenants, being able to tell them that everything's done online, from payments to signing contracts - it's what people want to hear. They're looking for certainty and ease, and that's exactly what Goodlord's platform gives them."

Avocado Property adds value with:

Tenant referencing

Avocado Property uses Goodlord to reference its tenants quickly and comprehensively.


Tenant services

Avocado Property helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

Avocado Property protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Utility switching

Avocado Property offers its tenants 100% clean electricity and an automated water and council switch.


Tenants contents & liability insurance

Avocado Property offers its tenants a complete package and reduces deposit disputes for its landlords.


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