Case study

How Ferndown Estates "drastically improved" its tenancy timeframes

The Birmingham and North Solihull-based Ferndown Estates joined Goodlord in 2017 to improve the lettings experience for both their landlords and their tenants.

Operating across
Staff members



day tenancy completion

Minimum tenancy completion time in days with Goodlord


Compliant documents automated

Documents sent automatically to tenants per month through Goodlord

Goodlord helps this agency
"The advice I would give to any lettings agent in today's market is to consider the relationship they have, not only with their landlord, but also with their tenant," says Ian Crampton, Sales Director at Ferndown Estates. "I say to my staff all the time: we're not here for a quick sale, we’re here to do the right thing for that client. That's what I'm passionate about.”

To improve the experience for their landlords and tenants, the Birmingham and North Solihull-based lettings agency joined Goodlord in 2017. "Property software is the be-all and end-all when it comes to processing tenancies, something that we were actively trying to improve upon when we came across Goodlord,” says Crampton.

I can't recommend Goodlord enough, it really should be at the core of any lettings business.

Ian Crampton

Ferndown Estates

“This technology has drastically improved our pre- to post-tenancy timeframes. Our staff are less stressed and the way we interact with tenants has greatly enhanced and streamlined our business. It means that we can spend more time on the things that are actually important to us - meeting tenants and landlords, and getting more properties into our business."

Technology for success

Going forwards, Crampton emphasises the importance of agencies investing in technology to help boost their business. “Any forward-thinking agent has got to embrace the property technology that is readily available out there to make their business successful. They've really got to look at all of their systems and find something as good as Goodlord has been for us."

adds value with:

Tenant referencing

uses Goodlord to reference its tenants quickly and comprehensively.


Tenant services

helps get its tenants move-in ready while creating a new revenue stream for its business.


Rent Protection & Legal Expenses Insurance

protects its landlords and reduces its admin - all while getting rewarded for offering more - with Goodlord's Rent Protection Insurance.


Utility switching

offers its tenants 100% clean electricity and an automated water and council switch.


Tenants contents & liability insurance

offers its tenants a complete package and reduces deposit disputes for its landlords.


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